Our Story

History of The Finnish Baby Box

In the 1930s, the infant mortality rate in Finland was one of the highest in Europe.

In 1938, the Finnish Government implemented a series of initiatives to address the crisis. The cornerstone of this plan was the Finnish Maternity Package, commonly referred to as “The Baby Box”.

The Baby Box was designed as a package of essential items required for the first 9 months of a child’s life – everything a child and their guardians would need to give them the best possible start.

The Box itself was also designed to be the baby’s first crib, with a firm mattress, sturdy design and matching bed clothes. The simple, effective design of the box coupled with its firm mattress helps promote safe sleeping as recommended by the American Academy of Paediatrics, the National Institute of Child Health and Human Development and others.


For almost 80 years, millions of Finnish Babies have taken their first naps within the safety of The Baby Box’s four walls.

The programme is still going strong today and Finland’s Infant Mortality rate is now the 5th-lowest in the world.

You can learn more about the history of The Finnish Baby Box on our Blog by clicking here.

Our Mission

Here at thebabybox.com, our goal is to promote safe sleeping for all infants and to bring the wonderful tradition of The Baby Box to families all around the World.

We believe that all babies should be given an equal start in life regardless of where they are born. That is why we work closely with UNICEF Worldwide and distribute 10 Vaccination kits to the Third World for every Baby Box sold. Each one of these vaccination kits ensure that children are protected against Measles, Polio and Tetanus.

Our Founder – James Fox


James Fox left his job in Finance to look for a career that would enable him to spend more time with his new baby girl, Amelia. He quickly realised how much stuff babies needed in those first few months! While he was tidying away Amelia’s toys into a box one evening he recalled a story he had read about the Finnish Baby Box. Not only does a Finnish Baby Box contain all of the essentials a baby needs, but it also acts as a crib and can then be repurposed as a storage box after the baby has outgrown it. James’ mind was made up – he founded The Baby Box the very next day.

James had two main goals when starting The Baby Box:

  • To bring the wonderful tradition of the Finnish Baby Box to the world which has helped to reduce Finland’s infant mortality rate to the 5th lowest in the World.
  • To help in some way to ensure that all children be given an equal start in life, irrespective of where they are born. To that end, The Baby Box has partnered with UNICEF Ireland and will donate 10 Vaccination Kits to the Developing World to be distributed by UNICEF to the children who need them the most. Each of these Kits will protect a child from the life threatening illnesses of Measles, Polio and Tetanus which are unfortunately still prevalent in the Developing World.


Please read the latest reviews of our various products from Industry Experts and Customers by clicking here.